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DETROIT-DaimlerChrysler’s Chrysler Group has narrowed the list of agencies it is considering for its $50 million minority-directed advertising account to five with a final decision expected by June 1.
A Chrysler representative said the finalists include the incumbent, GlobalHue, Southfield, Mich., the recently formed partnership between Don Coleman Advertising and Montemayor y Asociados, San Antonio, Tex.
Others selected to continue are alliances among the following agencies: Array (Footsteps, Admerasia, Hispan/America LLC); Cooperative (A Partnership, Inc., Concept Farm/LaFinca Creativa, PFI Marketing); PASS Urban Powertrain (PASS, Cultura, Osmosis Media Lab, L3); and SIP, a cooperative between Sanchez & Levitan, Imada Wong Communications Groups and Prime Access.
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