Chrysler Creative Gets To Work

Bozell Worldwide’s new associate creative director Gary Johnston didn’t waste any time making his mark at the agency.
Since joining the Southfield, Mich., shop late last year, Johnston has overseen the creation of five new TV spots and a print campaign heralding the Chrysler minivan’s 15th anniversary.
Johnston, an art director, and his copywriting partner, David Vawter, oversee the agency’s creative work for DaimlerChrysler’s Chrysler and Plymouth brands. Before arriving at Bozell, Johnston was a creative director at Ammirati Puris Lintas, New York, where his clients included Burger King, Lipton and UPS. Before that, he worked at Ogilvy & Mather, both in Los Angeles and in his native Australia, as well as at TBWA/Chiat/Day, Playa del Rey, Calif., and BBDO New York.
Johnston and Vawter are in the midst of creating the campaigns for the 2000 model year for all Chrysler and Plymouth vehicles.
The first of the five 30-second minivan spots, “Resort,” is currently airing. The other four spots break this week. An eight-page print insert will appear in the April issue of National Geographic and Better Homes & Gardens, followed by two-page spreads in a variety of books.