Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bozell Would Lose Significant Source of Revenue if Car Maker Acts
DETROIT–Chrysler Corp. is considering consolidating the media buying for its dealer advertising–worth some $450 million–at PentaCom, the BBDO Worldwide unit in Troy, Mich., that currently handles all of the automaker’s national media planning and buying, said sources.
Currently, dealer planning and buying is handled by Chrysler’s two brand agencies: BBDO, Southfield, Mich., which handles Dodge; and Bozell, also in Southfield, which handles corporate ads and the Chrysler, Plymouth and Jeep lines.
Chrysler’s discussions come on the eve of True North Communications’ Dec.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in