Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Chrysler has reached beyond lead shop BBDO in Detroit and awarded a fourth-quarter Jeep creative assignment to independent GlobalHue, the Southfield Hills, Mich., multicultural agency behind the launch of the Jeep Compass, sources said.
A Chrysler rep declined to comment, as did a BBDO rep.
Omnicom Group shop BBDO will continue to provide account service on Jeep, while media support and digital efforts for the brand remain at the holding company’s PHD and Organic units, respectively.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in