Christy Turlington Is on an Ambitious Quest to Save the World, One Mother at a Time

Adweek's 2015 Brand Genius winner for 'Brand Save'

As they often are, the statistics that sparked the action to address them are as heartbreaking as they are frightening: Of the 289,000 women who die every year as a result of childbirth—that's one woman every two minutes—98 percent could have been saved by basic access to transportation, supplies and education.

@jcoopernyc James Cooper is editorial director of Adweek.