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NEW YORK Ever wonder why one employee gets to go on a business trip over another?
TBWA\Chiat\Day in New York profiles the “chosen” business traveler in a new three-spot TV campaign for Embassy Suites Hotels that associates the success of the executive with attributes of the hotel. The $4 million campaign, which broke on national cable networks this week, marks Embassy’s first national TV push in five years.
The dialogue-driven spots, directed by Jim Jenkins of Hungry Man in New York, feature humorous office exchanges explaining why one employee was selected for a particular assignment involving travel.
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