Choice Hotels $12M Campaign is a ‘Go’

CHICAGO — Choice Hotels International continues its “The Power of Being There. Go.” campaign with a $12 million fall program hitting TV, radio, print and the Internet starting Sept. 15 through mid-November. Also breaking is a $2 million radio effort touting the new Ea$y Choice loyalty program for budget brands Econo Lodge and Rodeway Inn.

New TV spots, still being developed by Arnold Worldwide, Washington, will target business and leisure travel, showing travelers having fun while on the road and touting a triple miles promotion with American and US Airways running through year’s end.

The “Go” campaign was launched in May as a showcase for the Choice brands, which include Comfort, Quality, Clarion, Sleep and MainStay Suites.

Radio spots for Econo Lodge and Rodeway Inn feature actor John Cullum, aka Holling from Northern Exposure fame, talking up the triple miles promotion and Ea$y Choice.