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NEW YORK Godiva is positioning itself as a fashion “do” this fall, beginning with a print and outdoor campaign that puts the chocolates on par with luxury items featured in the magazines where the ads will bow.
The campaign, created by MDC Partners’ Margeotes|Fertitta + Partners in New York, targets fashion-conscious 20- to 30-year-olds with a calculated fashion-ad look and an appeal to women’s “inner divas,” said Godiva North America vp of marketing Jacqueline Lenart.
In one ad touting Godiva’s Limited Edition Truffles, Victoria’s Secret model Frankie Rayder appears in a lush room with blue velvet wallpaper, porcelain vases and crystal sconces.
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