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NEW YORK Godiva is positioning itself as a fashion “do” this fall, beginning with a print and outdoor campaign that puts the chocolates on par with luxury items featured in the magazines where the ads will bow.
The campaign, created by MDC Partners’ Margeotes|Fertitta + Partners in New York, targets fashion-conscious 20- to 30-year-olds with a calculated fashion-ad look and an appeal to women’s “inner divas,” said Godiva North America vp of marketing Jacqueline Lenart.
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