Chocolate Meets Fashion in New Godiva Effort

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Godiva is positioning itself as a fashion “do” this fall, beginning with a print and outdoor campaign that puts the chocolates on par with luxury items featured in the magazines where the ads will bow.

The campaign, created by MDC Partners’ Margeotes|Fertitta + Partners in New York, targets fashion-conscious 20- to 30-year-olds with a calculated fashion-ad look and an appeal to women’s “inner divas,” said Godiva North America vp of marketing Jacqueline Lenart.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in