The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
NEW YORK Godiva is positioning itself as a fashion “do” this fall, beginning with a print and outdoor campaign that puts the chocolates on par with luxury items featured in the magazines where the ads will bow.
The campaign, created by MDC Partners’ Margeotes|Fertitta + Partners in New York, targets fashion-conscious 20- to 30-year-olds with a calculated fashion-ad look and an appeal to women’s “inner divas,” said Godiva North America vp of marketing Jacqueline Lenart.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in