Chobani's New 'Love This Life' Spot Has a Surprising Twist at the End

Brand says it has always been inclusive

With the initial 90-second anthem spot from its "Love This Life" campaign, Chobani focused on consumers' lifestyles rather than its products. Now, the Greek yogurt brand's latest spot in the campaign brings the focus back to the product, Chobani Simply 100—at least until the end of the ad, which begins airing today.