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Chobani has extended its Olympic sponsorship through 2020. The Greek yogurt brand will act as the official yogurt sponsor supporting the USA team for the 2016 Olympic Games in Rio de Janeiro, Brazil, as well as those in Pyeongchang, South Korea in 2018 and in Tokyo, Japan in 2020.
The New York-based brand initially joined forces with the United States Olympic Committee in 2012. In 2014, its packaging featured Olympic branding elements. Chobani also extended its sports marketing presence by debuting its first Super Bowl ad this year.
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