Chipotle Goes Beyond Burritos: Adds Asian, Pizza Outlets

Expands counter-service model into new cuisines

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Chipotle Mexican Grill has ambitions beyond burritos.

This summer, the company is growing two new fast-food chains for Chipotle loyalists hungry for more variety. ShopHouse serves Southeast Asian-style rice bowls and Pizzeria Locale serves gourmet pizza. Like the 1,600 eateries in the Chipotle chain, the newcomers offer counter service that enables diners to customize meals made from fresh, local, mostly organic ingredients and naturally raised meats.

ShopHouse, which is wholly owned by Chipotle, quietly launched a single test restaurant in Washington, D.C.,

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