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The dramatic rescue of the 33 miners trapped underground for over 70 days trumped a Hollywood blockbuster in terms of its cost, casting, emotion and ridiculously happy ending.
The pride and sentiment the world witnessed was authentic, but the orchestration of the entire endeavor — from the media training the miners received before their ascent; to the flags, chants and presidential hugs that greeted them upon exit; right down to releasing the brand of sunglasses the miners wore — was incredibly savvy.
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