Roberto Ramos

Chile Mines the Birth of a New Brand

The dramatic rescue of the 33 miners trapped underground for over 70 days trumped a Hollywood blockbuster in terms of its cost, casting, emotion and ridiculously happy ending. The pride […]

Brand Lessons From FDR

As marketers struggle with this recessionary economy, history might be able to provide a lesson or two in terms of how to survive and create opportunities for growth. Our president-elect […]