Chick-fil-A's Strategy: Give Your Fans Something to Do

When Chick-fil-A began plotting its social media strategy in early 2008, it first checked out Facebook. Happily, though it hadn’t run a single campaign on the social network, more than 500 profiles mentioned the brand. Another surprise: The fast feeder already had a robust fan page with 25,000 fans, which was created by a particularly zealous consumer.

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