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Fast-food chain Chick-fil-A has dropped The Richards Group as its longtime creative agency of record after 22 years in favor of a multi-agency roster including McCann Worldgroup and Erich & Kallman, an independent shop recently launched by veterans of Goodby Silverstein & Partners and Crispin Porter + Bogusky.
Chick-fil-A representatives did not immediately reply to requests for comment. Sources tell Adweek that agency founder Stan Richards made the announcement in an all-staff meeting this morning.
"After 22 years of partnership of course we are sad to say goodbye, but we have a lot to be proud of," Richards said in a statement.
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