Chicago Shop Expands Into Hispanic Market

CHICAGO The Marketing Store has launched a Hispanic division called The Marketing Bodega to work with traditional advertising agencies seeking to reach Hispanic consumers.

The introduction represents an effort to tap the $700 billion in domestic Hispanic buying power, a number expected to nearly double in the next five years, according to research firm Santiago Solutions Group.

“Right now, there’s a huge gap in the industry between traditional agencies and the integrated marketing efforts that happen on a local level,” said John Burn Marante, managing director of The Marketing Bodega, which is based in Chicago.