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LOS ANGELESAutomotive analysts here expressed skepticism regarding Chevrolet’s new campaign to combat falling full-size SUV sales by stressing its best-in-class fuel efficiency.
Two 30-second television spots from Interpublic Group’s Campbell-Ewald of Warren, Mich., broke on New Year’s Eve, according to Mike Albano, communications manager for Chevrolet, Detroit.
“The full-size sport utility customer has become more conscious of fuel prices, and we will communicate our lead in that area against Toyota [Sequoia],” Albano said. He added that even though the Tahoe ads will also tout other attributes, including the new styling, it is “an important message .
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