Cheery News For The Bookmark Biz

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

They may not be reading deathless literature, but Americans haven’t entirely turned their backs on books. A recent Gallup poll asked adults, “Do you happen to be reading any books or novels at present?” Nearly half (47 percent) said they are. The figure is far higher than in a 1990 Gallup poll (37 percent) and more than double what it was in several surveys in the 1950s. Women were more likely than men to say they’re now reading a book (53 percent vs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in