Cheerios' Camille Gibson Champions Diversity

2014 Brand Genius winner for CPG/food

It’s not that Camille Gibson thinks people get sentimental about their breakfast cereal exactly—though she’s not averse to tugging at a few heartstrings to market Cheerios, one of the most iconic brands in the category. But she never dreamed she would stir up so much passion with a simple :30 spot.

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