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It’s not that Camille Gibson thinks people get sentimental about their breakfast cereal exactly—though she’s not averse to tugging at a few heartstrings to market Cheerios, one of the most iconic brands in the category. But she never dreamed she would stir up so much passion with a simple :30 spot.
It all started in summer 2013. Gibson, vp, marketing for General Mills' Big G cereals division and a veteran of the company, had already reinvigorated the Green Giant, Pillsbury and Yoplait brands.
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