JPMorgan Chase is kicking off a national ad campaign in support of its new credit card, Chase Sapphire, a service for upscale consumers that rewards users for spending.
In a bid to reach shoppers with deep pockets, Chase Card Services is investing an estimated $30 million in measured media to introduce Chase Sapphire, with the lion’s share of the spend devoted to prime-time television. Sapphire is being marketed to consumers in the upper 15 percent of all U.S.
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