Chapel Hillers Ink N.C. Blues

The ex-president of Rockett Burkhead & Winslow said last week that he has formed collins youngclaus, a creative-only agency in Chapel Hill, N.C., and signed Blue Cross & Blue Shield of North Carolina as its first client.
Bill Youngclaus, president at RB&W in Raleigh, N.C., for just over a year until last summer, will team with partner Mike Collins. Collins is a former senior vice president at Foote, Cone & Belding in Chicago, where he was creative director on Gatorade before moving to the Carolinas to freelance.
The Blues, which one source said bills $1.5-2 million annually, had been handled in-house. Prior to that, it was at RB&W. Youngclaus noted that the client parted ways with the agency before he arrived at RB&W.
Advice of Raleigh will continue to perform media buys and the client will produce “brochures and other things we really don’t want to do,” said Youngclaus.
“We have no intention of becoming an integrated marketing association,” Youngclaus said. “We’re not going to be doing public relations. We’re not going to be doing media buys. We probably won’t be appealing to large companies looking for agency of record status. But we will appeal to any company . . . looking for a fresh creative approach.”
Youngclaus, who had operated his own marketing consultancy, admitted the variety of tasks atop a large multi-dimensional agency like RB&W did not suit his style.
“If you’re running a big company, it’s not so much your own agenda,” he said. “You don’t run the agency so much as it runs you.”
RB&W officials were not available for comment at press time.