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LOS ANGELES Independent marketing firm Channel M said it would partner this weekend with Dodge Motors, EB Games and Electronic Arts for a countrywide Battlefield 2: Modern Combat showdown.
Los Angeles-based Channel M organized the online video-game tournament as a nontraditional way to “allow Dodge to bring its message directly to a target demographic . . . in an increasingly growing and overcrowded marketplace,” according to the firm’s chief executive officer David Teichner.
Teichner explained that on Saturday morning, pre-selected contestants at 64 EB Games stores would compete, via the Internet, in a Battlefield 2: Modern Combat playoff.
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