Brand Marketing

Changing Your Loyalty Program? Be Prepared for a Potentially Brutal Impact on Your Brand

Starbucks saw a 50% plunge in consumer perception

By Christine Birkner

March 4, 2016

A lesson for brands thinking about overhauling their loyalty programs to save some money or boost sales: You could be doing more harm than good.

Christine Birkner

Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.

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