Changing Course

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Frank Gregory, a 22-year-old Virginia Tech marketing graduate, just completed orientation at Virginia Commonwealth University’s Adcenter. Gregory, who aspires to get into agency or brand management, is one of eight students beginning the first Creative Brand Management concentration offered at the two-year graduate program in Richmond, Va. Last year, the 10-year-old advertising school, which offers a master’s degree in Mass Communications, added a Creative Media Planning track to its curriculum, which already included copywriting, art direction and strategic planning.

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