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Boston Marketers to Invigorate Brand
BOSTON–CGN Marketing & Creative Services has won an estimated $4-5 million branding assignment from Liberty Funds Distributor of Boston.
The client represents the Liberty Funds Group, which sells mutual funds from several sources, including Colonial Management Associates and Stein Roe & Farnham.
Those companies, which previously worked with ad agencies on a project basis, are all members of the Liberty Financial Cos., which manages $62.7 billion in assets for more than 1.7 million investors.
CGN, Boston, has handled projects for the parent company for several years.
In August, the Liberty Funds Group decided to centralize its marketing, and Phil Fragasso was named managing director of Liberty Funds Distributor.
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