Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Dermatological skincare brand CeraVe is celebrating frontline workers with a new digital campaign spotlighting nurses.
CeraVe released “Heroes Behind the Masks,” a four-part docuseries following nurses across multiple states and tracks within the profession. Each video features a nurse sharing what inspired them to join the medical field, the difficulties of working through a pandemic and what they hope the future of nursing looks like.
A call for submissions for the series went out in October, and CeraVe worked with the American Nurses Association to narrow down its 1,700 applicants to four.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in