Center Of Attention

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Fred Criniti nearly fell from his seat when legendary Boston Celtics center Bill Russell sashayed past his office at Hill, Holliday, Connors, Cosmopulos recently.
Had the management supervisor taken a tumble, Russell (shown here) would no doubt have recognized the furniture nearby–chairs once occupied by his former coach, cigar-chomping Boston legend Red Auerbach.
Criniti is the keeper of the seats that were numbered one through three in the old Boston Garden, where Auerbach often took in games while part of the Celtics’ front office.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in