Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It's not America's national parks as you picture them: In a new campaign, Grey New York showcases sites like the Statue of Liberty, Alcatraz and Little Rock Central High School. As the National Park Service prepares to celebrate its centennial in 2016, Grey is using the milestone event to reacquaint Americans with the historical gems in their own backyards.
"We want to get younger, more multicultural and attract more urban visitors, the next generation to be interested in the historic places, monuments and parks in this country," said Grey N.Y.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in