Census Official Counts on Ads

LOS ANGELES Last week the U.S. Census Bureau awarded DraftFCB its $200 million contract for marketing the 2010 census.

Adweek talked to Jennifer Marks, chief of the Census 2010 Publicity Office, about the future of counting Americans. Marks, a demographer by training, worked for the Population Reference Bureau just out of University of Maryland grad school before joining the Census Bureau 29 years ago.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in