Celtel Pan-African Account Goes to McCann

NEW YORK A consortium of agencies in McCann-Erickson WorldGroup pitched and won the $40 million pan-African Celtel account last month, the agency confirmed. Sources said the other contenders for the business were Ogilvy & Mather, Leo Burnett and Publicis, all Johannesburg.

The Amsterdam-based client, Mobile Systems International Cellular Investments, provides cellular service through Celtel to 12 African countries.

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