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NEW YORK Major League Baseball today breaks a celebrity-driven campaign that touts the upcoming playoffs and World Series, wrapped around a faux search for the “greatest post-season play of all time.”
The first spot features Jeff Probst in a humorous takeoff of his role as host of Survivor, interviewing actors playing Derek Jeter, Kirk Gibson and Bobby Thompson. The four-minute spot can be viewed at Actober.com (MLB’s dedicated post-season Web site) and on YouTube. Shorter versions will air during MLB games on network and cable.
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