Celebrities Get A Taste Of Reality

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Next to this summer’s dance craze, celebrity-driven documentary shows are proving to be reality’s strongest new subgenre. At least on cable. Bravo’s Being Bobby Brown is the network’s top-rated launch this season, averaging 1.1 million viewers. VH1 already has renewed its Hulk Hogan series Hogan Knows Best, averaging nearly 1.9 million viewers. And on Aug. 16, the format gets a broadcast test-drive when NBC launches Tommy Lee Goes to College.

Ironically, reality’s initial lure revolved around its focus on regular folks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in