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Unit Changes Name, Titles, Structure as It Goes “Solution-Neutral’
DETROIT-Campbell-Ewald Advertising is revamping its media department and moving to a “solution-neutral” strategic approach.
To enact the “cultural change” required by the shift, the Warren, Mich., agency has renamed the department, changed its management structure and given all employees new titles, said Lou Schultz, vice chairman of Campbell-Ewald and president and chief executive officer of C-E Communications.
The department will now be known as the Strategic Communications Planning group, or StratComP.
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