CEA, Digitas Set to Pick Up Hotel Chain Account

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Six Continents Hotel Group is set to award marketing duties on its Priority Club Worldwide loyalty program to Digitas and Campbell-Ewald Advertising, said sources.

Digitas, Boston, will handle direct, relationship and Internet duties on the estimated $20 million account, while CEA in Warren, Mich., will handle branding and advertising, sources said.

Agency officials either could not be reached or referred calls to the client.

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