Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Centers for Disease Control and Prevention has approached agencies about a new assignment that targets preteens. The goal is to prevent high-risk behavior, including smoking and drugs, the CDC confirmed. Billings are estimated at more than $100 million.
Dubbed the youth media campaign, the initiative is mandated by Congress and will launch in 2001, a CDC official said. It is the first time the CDC has embarked on a paid media effort.
The Atlanta-based federal agency is reaching out through its public relations shop, Porter Novelli in Washington, D.C.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in