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In a bid to generate maximum buzz leading into the fall TV season, Omnicom’s OMD has paired two of its clients — CBS and Pepsi — with a new technology that brings iPod-quality video to a print advertising and promotional campaign touting CBS’ new lineup and Pepsi’s diet drink Pepsi Max.
The new technology, from Los Angeles-based Americhip, features a paper-thin interactive video player. It is being unveiled in an insert packaged with a co-branded ad that will appear in Entertainment Weekly’s annual fall TV preview issue dated Sept.
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