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Call it an internal promotion, or a sly way of further ingratiating an agency with its biggest global client. One thing is certain: Saatchi & Saatchi is putting its money where its mouth is in its effort to defend the Toyota Camry’s position as the top-selling car in the U.S.
During the month of December, Saatchi staffers in North America will receive $100 in cash from the agency if they buy or lease a new Camry sedan.
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