Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
There are few places one can go without seeing ads anymore. And if a new program by Electronic Data Systems succeeds, there will be one less.
The Plano, Texas-based computer services company last week launched a pilot program that would place full-motion video advertising on 165 ATMs in San Diego-area 7-Eleven stores.
While a customer is in the “Please Wait” stage of his or her transaction, a 15-second spot will appear promoting in-store items, entertainment or cars, among other products.
EDS said the program will run through next March.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in