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None of the 11 agencies invited to pitch the American Chemistry Council’s $50 million integrated marketing business will need experience working with chemical companies.
Instead, con tend ers must provide case studies that detail successes in transforming or re po sitioning major brands and have experience with asso ciations, advocacy groups and crisis management, as per the RFP.
“The Chemistry Council is made up of a number of large petrochemical companies from Dow to Dupont to W.R.
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