Carmichael Gives Harley a Little R-E-S-P-E-C-T

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK For Harley-Davidson’s 100th anniversary, Carmichael Lynch wanted to create a television commercial that showed some respect.

“We wanted the spot to be big and cinematic and have an epic feel to it, with a message of permanence,” said Tom Camp, senior writer at the Minneapolis agency.

The 30-second ad, which breaks Tuesday on ESPN’s NCAA basketball broadcast, features a drawbridge operator who, when he sees a Harley motorcycle approaching, lowers the span despite the fact that a boat is attempting to pass underneath.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in