Carmichael Adds 2 New Clients

Carmichael Lynch, Minneapolis, last week was awarded a branding account for Paris-based manufacturer Delsey Luggage. Billings are expected to be as much as $5 million.
Though not well known among U.S. consumers, Delsey is the second-largest soft- and hard-sided luggage manufacturer in the world after Samsonite Corp., Denver, said Roman Paluta, Carmichael Lynch group account director. Delsey’s U.S. offices are located in Baltimore.
The Delsey brand is known among business executives and throughout Europe, and Carmichael Lynch will be called upon to build the brand’s name in the U.S.