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Lowe gives used cars the third degree in its first campaign for Carfax, a company that provides vehicle-history reports.
An estimated $20 million campaign that breaks today promises consumers “the truth about used cars.” Humorous scenes assert that Carfax can answer questions the cars themselves cannot.
Three 60-second spots show the silent hunks of metal appearing before frustrated human interviewers. In one execution, a mother and father sit in their living room across from their daughter and a potential automotive suitor.
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