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Carat USA’s evolution into a major player in Los Angeles’ top ad category gained speed with last week’s hire of automotive media veteran Tom Somerset as svp, group director on the shop’s Hyundai/Kia media business.
Somerset is the latest in a series of high-profile hires in the past year, as Carat has won clients in L.A.’s top two ad categories. At $1 billion in bill ings, the shop has become the largest media buyer on the West Coast.
Carat has been talking to candidates since winning Hyundai/Kia in January.
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