Carat Interactive Adds Execs in N.Y., S.F.

NEW YORK Carat Interactive has added three executives to fill out its management ranks here and in San Francisco.

The Isobar-owned agency has named John Durham, 53, vice president of business development for its West Coast operations. Durham, a veteran of Washington politics, joins Carat from Pericles Communication, a consulting firm he founded in 2003 that helped advocacy and political groups tap into interactive marketing. He also founded the Bay Area Interactive Group, an Internet industry-networking group. Durham will lead new business initiatives at Carat’s San Francisco office.

Carat also named Renny Gleeson managing director of its New York office. Gleeson, 36, was senior director of global media and interactive marketing for the National Basketball Association, where he was in charge of the league’s interactive marketing initiatives. He will replace Greg Smith, Carat’s executive vice president of insight, planning and analysis, who was doubling at managing director in New York. Prior to joining the NBA in 2001, Gleeson founded retailer Delia’s e-commerce site iTurf and was creative director at Darwin Digital, an interactive agency Saatchi & Saatchi formed.

The agency also strengthened its search marketing management by recruiting Dave Roth to be director of search marketing in San Francisco. Roth was recruited from Avenue A/Razorfish, where he was director of media strategy. Roth, 36, came to Avenue A/Razorfish when parent aQuantive bought search-marketing agency eonMedia in December 2003. He will manage Carat’s client relationships in San Francisco, reporting to Ron Belanger, Carat’s vice president of search marketing.