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Carat has hired Michael Epstein, a 13-year veteran of Mindshare, to fill the position of chief strategy officer for the U.S., a new title.
Epstein, who started on May 28, will oversee communications planning, strategy and consumer insights, overseeing about 60 Carat employees. He will report to Doug Ray, who serves as Carat's president in the U.S. and globally.
The new role, though, is aimed at better connecting the dots between the agency's various research practices and developing media planning tools that will help all of its 900 U.S.
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