Car Maker to Sponsor New Reality Show on Spike

Car Maker to Sponsor New Reality Show on Spike TV

LOS ANGELES Kia is sponsoring a six-episode reality series on Spike TV in June in which eight hopefuls vie for a job with a major record label. The series, tentatively titled On the Road, will be filmed during the band Sugar Ray’s 18-city tour. Kia will highlight its Spectra compact sedan on the show as well as during the tour, which starts April 8 in New York. Support includes ads that will appear in Rolling Stone, local radio and online. Grey’s branded-entertainment arm, Alliance in New York, created the concept and pitched the idea for Kia.

National Pork Board to Review Account by End of Year

CHICAGO The National Pork Board will review its ad account later this year with an eye to repositioning the brand, board CEO Steve Murphy said last week. The incumbent, IPG’s Campbell Mithun in Chicago, is expected to defend. The client likely will spend about $8 million on ads next year, Murphy said. The pork board’s ad fund was recently declared unconstitutional by a federal court, as it forces farmers to pay for messages they may oppose, infringing on their First Amendment rights. If the board’s appeal fails, the account will disappear.

DarkGrey and MediaCom Win Nokia Business

CHICAGO Nokia last week awarded creative duties on its estimated $35 million U.S. ad account to darkGrey, a division of Grey Worldwide, and media duties to Grey Global Group’s MediaCom, sources said. Grey already handles Nokia’s account overseas. The New York-based shop bested Omnicom’s DDB in Chicago and IPG’s Temerlin McClain in Irving, Texas, said sources. The incumbent, independent The Richards Group in Dallas, did not defend.

Roster Holding Cos. to Pitch for $1.5 Bil. Nestlé Account in April

LOS ANGELES WPP, Publicis and IPG, which all have media agencies on the Nestlé roster, will present to the Swiss food marketer in New York during the second week of April, sources said. Nestlé launched a review of its $1.5 billion global media business last week [Adweek Online, March 16]. During the meetings, the client will listen to proposals on how contenders hope to deliver cost benefits and other efficiencies while avoiding conflicts, one exec said. IPG’s Universal McCann handles Nestlé’s $560 million U.S. media buying business. WPP’s MindShare and Publicis’ Optimedia handle Nestlé in other markets worldwide.

Women Shave Heads in New ‘Truth’ Anti-Tobacco Spot

BOSTON The American Legacy Foundation today breaks a spot called “Hair” that juxtaposes shots of women getting their heads shaved on a street with shots of a partially bald woman undergoing chemotherapy. She says, “When I was diagnosed, I learned that cigarette smoke contains 11 chemical compounds that are known to cause cancer. Well, they work.” Havas’ Arnold in Boston and MDC’s Crispin Porter + Bogusky in Miami created the work.

Client: Silver’s Departure Won’t Spark Heineken Review

LOS ANGELES Heineken USA svp of marketing Steve Davis said last week that he is not considering a review of his $80 million account “any more or less so than every day I come in,” despite the departure of close friend Michael Silver, who left Heineken shop Publicis in New York two weeks ago. Silver has led the beer maker’s account for eight years at four agencies. Although the agency has had a year of creative-personnel churn on the account [Adweek, March 15], Davis said there is now “a good team over there” and expressed “cautious optimism” about the work being produced under new global cd David Droga. Droga, whom Davis described as “impressive,” has been close to the account since last summer.

Sirius, CP+B to Part Company; Client to Dole Out Projects

LOS ANGELES Crispin Porter + Bogusky and Sirius Satellite Radio are ending their relationship, the MDC agency said. “Due to creative differences, we requested that we begin a 90-day phase-out of our relationship with Sirius,” said a rep for CP+B in Miami. New York-based Sirius—which spent $30 million on ads in 2003, according to Nielsen Monitor-Plus—said it plans to hire various agencies on a project basis.