Car Maker to Sponsor New Reality Show on Spike

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Car Maker to Sponsor New Reality Show on Spike TV

LOS ANGELES Kia is sponsoring a six-episode reality series on Spike TV in June in which eight hopefuls vie for a job with a major record label. The series, tentatively titled On the Road, will be filmed during the band Sugar Ray’s 18-city tour.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in