Car Insurer Taps Love in Houston For Radio, TV Work

Love Advertising of Houston added its third major account win of the year after being named agency for Auto Insurance Discounters, also in Houston.
Love will be responsible for broadcast advertising and media. Billings were undisclosed.
Five-year-old Auto Insurance Discounters represents eight car coverage companies.
“We were looking for an agency to be our partner,” said company president Jay Abramson. “We look forward to a long and productive relationship.”
Agency president Brenda Love said the shop’s billings have gained $7 million in new assignments from Auto Insurance Discounters, Ron Carter Automotive Center and Popeyes Chicken & Biscuits.
–Glen Fest