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By Teresa Andreoli and Jim Osterman
NEW YORK–Agencies have emerged in two more of the four regional reviews now being conducted by South Korean car maker Daewoo Motors.
The agencies are competing for creative and media planning duties; media buying chores will be addressed later in the year, sources said.
In the Northeast account review, the client, based in Daewoo America’s Northeast office in Ridgefield Park, N.J., sent out questionnaires to Kirshenbaum Bond & Partners, Korey Kay & Partners, Pedone & Partners and DiMassimo, all in New York; and to Eisner & Associates in Baltimore, sources said.
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