Canon is inviting Joel McHale to join fellow actors Donnie Wahlberg and Michael B. Jordan in photographing their hometowns for its PIXMA PRO campaign.
The celebrities-turned-photographers will be participating in the PIXMA PRO City Senses gallery tour, which includes Boston (Wahlberg's city), Austin (Jordan's hometown) and Seattle (McHale's). At each location, the celebrity and several guest photographers from the area will have a local gallery show featuring photos from their city, which are printed in high resolution on Canon's PIXMA PRO inkjet printers. Guests who walk through the exhibits will experience a taste, sight, sound or smell—such as the smell of clam chowder—before the image associated with that sense is revealed.
Each city event will last for two days, with the first being invitation-only and the second open to the public. It will kick off Sept. 17-18 with actor Donnie Wahlberg (star of CBS's Blue Bloods) and photographers Josh Andrus and Scott Nobles hosting a closer look at iconic Boston. Then, it will move to Austin October 1-2, where actor Michael B. Jordan (NBC’s Friday Night Lights) and photographers Sarah Lim and Ben Sklar look to highlight the city's passion for live music. Finally, actor Joel McHale (E!'s The Soup & Yahoo!'s Community) and photographers Coco Aramaki, Nick Hall and Patrick Bennett will focus on football for the Seattle stop on October 16-17.
"We are thrilled to bring this next installment of the PIXMA PRO City Senses gallery tour to Boston, Austin and Seattle," said Canon U.S.A. president Yuichi Ishizuka in a statement. "The PIXMA PRO City Senses gallery series was created to highlight how very powerful a printed image can be—how it can evoke emotions and enable the sharing of meaningful experiences."
In addition to helping Canon produce the tour, agency Grey New York is also handling the promotional and public relations efforts to raise awareness of the events.