CANNES UPDATE: Nike and Wieden's "Tag" Takes Top Honors

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CANNES, France — Nike’s “Tag”out of Portland, Ore.-based Wieden + Kennedy beat out another spot based on a “Play” theme, the heavily-favored Xbox “Champagne” from Bartle Bogle Hegarty, for the film Grand Prix at the 49th International Advertising Festival here last week.

The commercial, directed by Frank Budgen, features an inventive game of tag set to a driving techno-beat.

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